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HoYoverse's action RPG, Zenless Zone Zero, continues to impress with its innovative marketing strategies. The game's recent collaboration with the popular YouTube channel Lofi Girl is the latest example of the developer's commitment to engaging with its audience.
Zenless Zone Zero has garnered significant attention since its release, thanks in part to its visually striking advertisements and captivating soundtrack. The game's chill hip-hop and synth music have resonated with players, creating a distinctive atmosphere for exploring the city of New Eridu. The game's opening theme, "Come Alive," has also achieved considerable success, amassing over 3 million views on YouTube and half a million plays on Spotify.
To further enhance the game's musical experience, HoYoverse's music studio HOYO-Mix teamed up with Lofi Girl. The resulting collaboration features a collection of lofi remixes based on select Zenless Zone Zero tracks, including music from the character demos of Nicole Demara and Billy Kid. The accompanying animated video showcases Lofi Girl's signature aesthetic, featuring the character Belle working on her computer while a Bangboo companion sits nearby.
This partnership highlights Zenless Zone Zero's dedication to providing players with a comprehensive and immersive experience, extending beyond the game itself.
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发表于 2024-7-27 07:31:10